Strategic Management report Essay Example | Topics and Well Written Essays - 1500 words

Strategic Management report - Essay ExampleIt is this factor but that has got it 70% of the US market in 2000 and about 50% share of the market outside the US.oer the last 3 years Gillette has been trying to recover its lost glory that it enjoyed for the decade up to 1997. In 1986 its sales were $ 2.8 billion and rose to $ 9.08 billion in 1987. Since then it has hovered around the $ 9 billion and this doldrums has eroded its stock value but fortunately not its market share.Due to its innovative woo to product development which Gillette has maintained for over a century, it retains market leadership in this segment. Gillette has unsuccessfully well-tried to add to its product portfolio for over 50 year. The redeeming feature has been the Safety Razor sections for men and women. A SWOT analysis of the product also suggests that this core product campaign is the companys authorized strength. The weakness is the quarterly sales strategy of loading sales to retailers. The opportuni ty lies in improving its sales strategies. There are really no threats to the company from are competition.While the majority of shares is held in exoteric but a sizable stakeholders are employees, both present and retired ones. The single largest share holder is counter Warren who holds about 10% of the company stock. They are worried over the declining stock prices especially since 1997 with 2001. The decline has been sharp from a valuation of $ 4.8 billion to $ 1.9 billion. They need a quick turnaround or they fear the company will be a takeover target once again.Historically Gillette has forever and a day scored over the competition primarily due to its customer loyalty which has come about due to its innovations in products. This is its main strength even today. It also has a wide distribution base worldwide and its products range from entry level to premium level catering across all segments of customers. It can therefore confide on its R & D to continue to offer strong p roduct lines in this core sector. It